How can you help reduce Berkshire County’s drinking culture?

  • Start by reducing your own alcohol use, especially around people under 21.

    • Participate in Dry January, Sober October, fitness plans and other temporary breaks from alcohol.

    • Explore the free, evidence-based TryDry App.

  • Try a variety of juices, teas, mocktails, shrubs, seltzers, and other no/lo drinks that have the flavor and complexity of alcoholic beverages. Share your favorites with your friends!

  • People drink less when they believe others around them do, too.

  • Even cutting back a little reduces your risk of cancer.

  • When hosting, “flip the script” — start by offering guests sparkling water, juice, or other beverages instead of leading with wine or beer.

  • talk to your teens about alcohol! Set clear guidelines, focus on health and safer consumption if/when they choose to drink.

  • Avoid fear-based messages (“This is your brain on drugs”). People don’t believe them if they don’t see immediate negative effects.

  • “Grow your best brain” — the part of your brain responsible for rational thinking and decision-making continues growing until about age 25, and can be damaged by alcohol use.

By promoting healthier, informed choices, we can help reduce alcohol misuse and encourage a healthier social culture in the Berkshires.